Atomic Habits day 74

تکمیل این اپیزود

اگر مهمان یا اسپانسری جا افتاده، از فهرست موجود انتخاب کن یا نام تازه‌ای پیشنهاد بده. پیشنهادها بعد از بررسی مدیر عمومی می‌شوند.

متن منتشرشده توسط پادکستر

توضیحات اپیزود

Businesses are masters at temptation bundling. For instance, when the American Broadcasting Company, more commonly known as ABC, launched its Thursday-night television lineup for the 2014–2015 season, they promoted temptation bundling on a massive scale. Every Thursday, the company would air three shows created by screenwriter Shonda Rhimes—Grey’s Anatomy, Scandal, and How to Get Away with Murder. They branded it as “TGIT on ABC” (TGIT stands for Thank God It’s Thursday). In addition to promoting the shows, ABC encouraged viewers to make popcorn, drink red wine, and enjoy the evening. Andrew Kubitz, head of scheduling for ABC, described the idea behind the campaign: “We see Thursday night as a viewership opportunity, with either couples or women by themselves who want to sit down and escape and have fun and drink their red wine and have some popcorn.” The brilliance of this strategy is that ABC was associating the thing they needed viewers to do (watch their shows) with activities their viewers already wanted to do (relax, drink wine, and eat popcorn). Over time, people began to connect watching ABC with feeling relaxed and entertained. If you drink red wine and eat popcorn at 8 p.m. every Thursday, then eventually “8 p.m. on Thursday” means relaxation and entertainment. The reward gets associated with the cue, and the habit of turning on the television becomes more attractive. You’re more likely to find a behavior attractive if you get to do one of your favorite things at the same time. Perhaps you want to hear about the latest celebrity gossip, but you need to get in shape. Using temptation bundling, you could only read the tabloids and watch reality shows at the gym. Maybe you want to get a pedicure, but you need to clean out your email inbox. Solution: only get a pedicure while processing overdue work emails. Temptation bundling is one way to apply a psychology theory known as Premack’s Principle. Named after the work of professor David Premack, the principle states that “more probable behaviors will reinforce less probable behaviors.” In other words, even if you don’t really want to process overdue work emails, you’ll become conditioned to do it if it means you get to do something you really want to do along the way. 🟢📚هایلایت قسمت ۷۴ کتاب عادت های اتمی 📚🟢 ✅ master: استاد بودن ✅ temptation : وسوسه ✅ launch: پرتاب کردن، شروع کردن ✅ lineup : برنامه ✅ massive : بزرگ ✅ scale : مقیاس ✅ screenwriter : نویسنده ✅ murder: قتل ✅ brand: معرفی کردن ✅ opportunity : فرصت ✅ escape : فرار کردن ✅ over time : با گذر زمان ✅ eventually : در نهایت ✅ entertainment : سرگرمی ✅ gossip : شایعه ✅ pedicure : پدیکور ✅ clean out: خالی کردن ✅ solution : راه حل ✅ overdue : عقب افتاده ✅ apply: به کار گیری ✅ principle : اصل ✅ reinforce: تقویت کردن ✅ in other words:به عبارت دیگر ➖➖➖➖➖➖➖➖➖➖➖➖ 🌟اگر واستون مفید یا جالب بود لطفا به دوستاتونم معرفی کنید❣️ 🌟Instagram page: luminous__english 🌟Castbox channel: luminous english 🌟 YouTube channel: luminous_english

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