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A DIFFERENT PAIR OF GOGGLES If you’re a scientist by trade, rethinking is fundamental to your profession. You’re paid to be constantly aware of the limits of your understanding. You’re expected to doubt what you know, be curious about what you don’t know, and update your views based on new data. In the past century alone, the application of scientific principles has led to dramatic progress. Biological scientists discovered penicillin. Rocket scientists sent us to the moon. Computer scientists built the internet. But being a scientist is not just a profession. It’s a frame of mind—a mode of thinking that differs from preaching, prosecuting, and politicking. We move into scientist mode when we’re searching for the truth: we run experiments to test hypotheses and discover knowledge. Scientific tools aren’t reserved for people with white coats and beakers, and using them doesn’t require toiling away for years with a microscope and a petri dish. Hypotheses have as much of a place in our lives as they do in the lab. Experiments can inform our daily decisions. That makes me wonder: is it possible to train people in other fields to think more like scientists, and if so, do they end up making smarter choices? Recently, a quartet of European researchers decided to find out. They ran a bold experiment with more than a hundred founders of Italian startups in technology, retail, furniture, food, health care, leisure, and machinery. Most of the founders’ businesses had yet to bring in any revenue, making it an ideal setting to investigate how teaching scientific thinking would influence the bottom line. The entrepreneurs arrived in Milan for a training program in entrepreneurship. Over the course of four months, they learned to create a business strategy, interview customers, build a minimum viable product, and then refine a prototype. What they didn’t know was that they’d been randomly assigned to either a “scientific thinking” group or a control group. The training for both groups was identical, except that one was encouraged to view startups through a scientist’s goggles. From that perspective, their strategy is a theory, customer interviews help to develop hypotheses, and their minimum viable product and prototype are experiments to test those hypotheses. Their task is to rigorously measure the results and make decisions based on whether their hypotheses are supported or refuted. کانال خلاصه کتاب (https://t.me/luminous_bookclub) کانال موزیک (https://t.me/luminous_music) کانال مکالمات روزمره (https://t.me/foroughpapi) پیج اینستاگرام: Luminous__english Castbox channel: luminous english 📚هایلایت قسمت 12 کتاب Think Again ✅ by trade: از لحاظ حرفه ای ✅ fundamental: اساسی ✅ profession: حرفه ✅ doubt: شک کردن ✅ curious: کنجکاو ✅ century: قرن ✅ mode : حالت ✅ differ : تفاوت داشتن ✅ hypotheses : فرضیه ها ✅ hypothesis : فرضیه ✅ reserved : مختص ✅ beaker : ظرف آزمایشگاهی ✅ toil : مشقت کشیدن ✅ quartet : گروع ۴ نفره ✅ retail : خرده فروشی ✅ revenue: سود ✅ investigate : بررسی کردن ✅ the bottom line: سود نهایی شرکت ✅ entrepreneurship : کارآفرینی ✅ viable : قابل قبول ✅ refine : اصلاح کردن ✅ prototype : نمونه اولیه ✅ assign: بکارگرفتن ✅ identical: مشابه ✅ goggles : عینک ✅ rigorously: با دقت زیاد ✅ measure : سنجیدن ✅ refute : رد کردن ➖➖➖➖➖➖➖➖➖➖➖➖
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