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You’re listening to Lingo Phoenix’s word of the day for June 27. Pineapple Day Today’s word is objective, spelled o-b-j-e-c-t-i-v-e. objective /əbˈdʒek.tɪv/ noun [countable] something that you plan to do or achieve SYN goal He vowed to achieve certain objectives before the end of his presidency. One of your first business objectives should be to get your own office. Managers should set specific performance objectives for their teams. Can the sales team achieve/meet its financial objectives? Her main/prime objective now is simply to stay in power. We've set specific objectives for each day. Today's jobs data suggest that the US economy is still falling short of this objective. — Dana Peterson For Cnn Business Perspectives, CNN, 8 May 2021 Head coach Missy Farr-Kaye singles out making the cut as the main objective. — Michelle Gardner, The Arizona Republic, 21 May 2021 Choose the Right Synonym for objective Noun INTENTION, INTENT, PURPOSE, DESIGN, AIM, END, OBJECT, OBJECTIVE, GOAL mean what one intends to accomplish or attain. INTENTION implies little more than what one has in mind to do or bring about. announced his intention to marry INTENT suggests clearer formulation or greater deliberateness. the clear intent of the statute PURPOSE suggests a more settled determination. being successful was her purpose in life DESIGN implies a more carefully calculated plan. the order of events came by accident, not design AIM adds to these implications of effort directed toward attaining or accomplishing. her aim was to raise film to an art form END stresses the intended effect of action often in distinction or contrast to the action or means as such. willing to use any means to achieve his end OBJECT may equal END but more often applies to a more individually determined wish or need. his constant object was the achievement of pleasure OBJECTIVE implies something tangible and immediately attainable. their objective is to seize the oil fields GOAL suggests something attained only by prolonged effort and hardship. worked years to reach her goals With your word of the day, I’m Mohammad Golpayegani. We love feedback. If you want to email us, our address is podcast@lingophoenix.com , or you can find me directly on Twitter and message me there. My handle is @MoeGolpayegani. Thanks for listening, stay safe, and we’ll see you back here tomorrow with a new word.
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