Atomic Habits day 118

تکمیل این اپیزود

اگر مهمان یا اسپانسری جا افتاده، از فهرست موجود انتخاب کن یا نام تازه‌ای پیشنهاد بده. پیشنهادها بعد از بررسی مدیر عمومی می‌شوند.

متن منتشرشده توسط پادکستر

توضیحات اپیزود

And yet, despite this knowledge, many residents were washing their hands in a haphazard fashion. Some people would just run their hands under the water quickly. Others would only wash one hand. Many would simply forget to wash their hands before preparing food. Everyone said handwashing was important, but few people made a habit out of it. The problem wasn’t knowledge. The problem was consistency. That was when Luby and his team partnered with Procter & Gamble to supply the neighborhood with Safeguard soap. Compared to your standard bar of soap, using Safeguard was a more enjoyable experience. “In Pakistan, Safeguard was a premium soap,” Luby told me. “The study participants commonly mentioned how much they liked it.” The soap foamed easily, and people were able to lather their hands with suds. It smelled great. Instantly, handwashing became slightly more pleasurable. “I see the goal of handwashing promotion not as behavior change but as habit adoption,” Luby said. “It is a lot easier for people to adopt a product that provides a strong positive sensory signal, for example the mint taste of toothpaste, than it is to adopt a habit that does not provide pleasurable sensory feedback, like flossing one’s teeth. The marketing team at Procter & Gamble talked about trying to create a positive handwashing experience.” Within months, the researchers saw a rapid shift in the health of children in the neighborhood. The rate of diarrhea fell by 52 percent; pneumonia by 48 percent; and impetigo, a bacterial skin infection, by 35 percent. The long-term effects were even better. “We went back to some of the households in Karachi six years after,” Luby told me. “Over 95 percent of households who had been given the soap for free and encouraged to wash their hands had a handwashing station with soap and water available when our study team visited. . . . We had not given any soap to the intervention group for over five years, but during the trial they had become so habituated to wash their hands, that they had maintained the practice.” It was a powerful example of the fourth and final Law of Behavior Change: make it satisfying. We are more likely to repeat a behavior when the experience is satisfying. This is entirely logical. Feelings of pleasure—even minor ones like washing your hands with soap that smells nice and lathers well—are signals that tell the brain: “This feels good. Do this again, next time.” Pleasure teaches your brain that a behavior is worth remembering and repeating. 🟢📚هایلایت قسمت ۱۱۸ کتاب عادت های اتمی 📚🟢 ✅ despite : علیرغم ✅ knowledge : دانش ✅ haphazard : بی نظم ✅ quickly : به سرعت ✅ preparing food : آماده کردن غذا ✅ consistency : استمرار ✅ partner: شریک شدن ✅ soap : صابون ✅ compare: مقایسه کردن ✅ enjoyable : لذت بخش ✅ premium soap : صابون ممتاز ✅ participant: شرکت کننده ✅ commonly : بطور رایج ✅ mention: اشاره کردن ✅ foam: کف کردن ✅ instantly : بلافاصله ✅ slightly : اندکی ✅ pleasurable : لذت بخش ✅ promotion : ترفیع، گسترش ✅ adoption : پذیرش ✅sensory: حسی ✅ mint teste: مره نعناع ✅ toothpaste : خمیر دندون ✅ flossing : نخ دندان زدن ✅ diarrhea : اسهال ✅ pneumonia : ذات الریه ✅ impetigo : زرد زخم ✅ infection : عفونت ✅ long-term : طولانی مدت ✅ households : خانه ✅ encourage: تشویق کردن ✅ intervention : مداخله ✅ habituate: تبدیل به عادت شدن ✅ maintain: حفظ کردن ✅ satisfying : لذت بخش ✅ entirely : کاملا ✅ logical : منطقی ✅ lather: کف کردن ✅ Worth : ارزش داشتن ✅ remembering : به یاد آوردن ✅ repeating : تکرار کردن ➖➖➖➖➖➖➖➖➖➖➖➖ 🌟اگر واستون مفید یا جالب بود لطفا به دوستاتونم معرفی کنید❣️ 🌟Instagram page: luminous__english 🌟Castbox channel: luminous english 🌟 YouTube channel: luminous_english ♥️ Music Channel: @luminous_music

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