Atomic Habits day 119

تکمیل این اپیزود

اگر مهمان یا اسپانسری جا افتاده، از فهرست موجود انتخاب کن یا نام تازه‌ای پیشنهاد بده. پیشنهادها بعد از بررسی مدیر عمومی می‌شوند.

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توضیحات اپیزود

Take the story of chewing gum. Chewing gum had been sold commercially throughout the 1800s, but it wasn’t until Wrigley launched in 1891 that it became a worldwide habit. Early versions were made from relatively bland resins—chewy, but not tasty. Wrigley revolutionized the industry by adding flavors like Spearmint and Juicy Fruit, which made the product flavorful and fun to use. Then they went a step further and began pushing chewing gum as a pathway to a clean mouth. Advertisements told readers to “Refresh Your Taste.” Tasty flavors and the feeling of a fresh mouth provided little bits of immediate reinforcement and made the product satisfying to use. Consumption skyrocketed, and Wrigley became the largest chewing gum company in the world. Toothpaste had a similar trajectory. Manufacturers enjoyed great success when they added flavors like spearmint, peppermint, and cinnamon to their products. These flavors don’t improve the effectiveness of toothpaste. They simply create a “clean mouth” feel and make the experience of brushing your teeth more pleasurable. My wife actually stopped using Sensodyne because she didn’t like the aftertaste. She switched to a brand with a stronger mint flavor, which proved to be more satisfying. Conversely, if an experience is not satisfying, we have little reason to repeat it. In my research, I came across the story of a woman who had a narcissistic relative who drove her nuts. In an attempt to spend less time with this egomaniac, she acted as dull and as boring as possible whenever he was around. Within a few encounters, he started avoiding her because he found her so uninteresting. Stories like these are evidence of the Cardinal Rule of Behavior Change: What is rewarded is repeated. What is punished is avoided. You learn what to do in the future based on what you were rewarded for doing (or punished for doing) in the past. Positive emotions cultivate habits. Negative emotions destroy them. The first three laws of behavior change—make it obvious, make it attractive, and make it easy—increase the odds that a behavior will be performed this time. The fourth law of behavior change—make it satisfying—increases the odds that a behavior will be repeated next time. It completes the habit loop. But there is a trick. We are not looking for just any type of satisfaction. We are looking for immediate satisfaction. 🟢📚هایلایت قسمت ۱۱۹ کتاب عادت های اتمی 📚🟢 ✅ take: consider: در نظر گرفتن ✅ chewing gum: آدامس ✅ commercially : به صورت تجاری ✅ throughout : سرتاسر ✅ Worldwide : کل دنیا ✅ early version : نسخه اولیه ✅ relatively : نسبتا ✅ bland : بی مزه ✅resin: صمغ ✅chewy: جویدنی ✅ revolutionize: متحول کردن ✅ industry : صنعت ✅ adding : اضافه کردن ✅ flavor : طعم ✅ flavorful : خوش طعم ✅ further : فراتر ✅ pathway : راه ✅ advertisements : تبلیغات ✅ tasty flavors : طعم های خوب ✅ provide: مهیا کردن ✅ immediate : آنی ✅ reinforcement : تقویت ✅ satisfying : لذت بخش ✅ consumption : مصرف ✅ skyrocket : افزایش پیدا کردن ✅ company : شرکت ✅ toothpaste : خمیر دندان ✅ trajectory : خط سیر ✅ manufacturer : تولید کننده ✅ cinnamon : دارچین ✅ effectiveness : تاثیر ✅ brushing : مسواک زدن ✅ pleasurable : لذت بخش ✅ switch : تغییر دادن ✅ conversely : از طرف دیگر ✅ narcissistic : خودشیفته ✅ egomaniac: خود شیفته ✅ dull: خسته کننده ✅ possible : ممکن ✅ encounter: رویارویی ✅ avoiding : دوری کردن ✅ evidence : دلیل، مدرک ✅ reward: پاداش دادن ✅ punish: محازات کردن ✅ cultivate: رشد دادن ✅ destroy : نابود کردن ✅ obvious : واضح ✅ attractive : جذاب ✅ increase : افزایش دادن ✅ loop: چرخه ✅ trick: حیله، حقه ✅ satisfaction : لذت ، رضایت ➖➖➖➖➖➖➖➖➖➖➖➖ 🌟اگر واستون مفید یا جالب بود لطفا به دوستاتونم معرفی کنید❣️ 🌟Instagram page: luminous__english 🌟Castbox channel: luminous english 🌟 YouTube channel: luminous_english ♥️ Music Channel: @luminous_music

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