Think Again- Day 18

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اگر مهمان یا اسپانسری جا افتاده، از فهرست موجود انتخاب کن یا نام تازه‌ای پیشنهاد بده. پیشنهادها بعد از بررسی مدیر عمومی می‌شوند.

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In the case of the BlackBerry, Mike Lazaridis was trapped in an overconfidence cycle. Taking pride in his successful invention gave him too much conviction. Nowhere was that clearer than in his preference for the keyboard over a touchscreen. It was a BlackBerry virtue he loved to preach—and an Apple vice he was quick to prosecute. As his company’s stock fell, Mike got caught up in confirmation bias and desirability bias, and fell victim to validation from fans. “It’s an iconic product,” he said of the BlackBerry in 2011. “It’s used by business, it’s used by leaders, it’s used by celebrities.” By 2012, the iPhone had captured a quarter of the global smartphone market, but Mike was still resisting the idea of typing on glass. “I don’t get this,” he said at a board meeting, pointing at a phone with a touchscreen. “The keyboard is one of the reasons they buy BlackBerrys.” Like a politician who campaigns only to his base, he focused on the keyboard taste of millions of existing users, neglecting the appeal of a touchscreen to billions of potential users. For the record, I still miss the keyboard, and I’m excited that it’s been licensed for an attempted comeback. When Mike finally started reimagining the screen and software, some of his engineers didn’t want to abandon their past work. The failure to rethink was widespread. In 2011, an anonymous high-level employee inside the firm wrote an open letter to Mike and his coCEO. “We laughed and said they are trying to put a computer on a phone, that it won’t work,” the letter read. “We are now 3–4 years too late.” Our convictions can lock us in prisons of our own making. The solution is not to decelerate our thinking—it’s to accelerate our rethinking. That’s what resurrected Apple from the brink of bankruptcy to become the world’s most valuable company. The legend of Apple’s renaissance revolves around the lone genius of Steve Jobs. It was his conviction and clarity of vision, the story goes, that gave birth to the iPhone. The reality is that he was dead-set against the mobile phone category. His employees had the vision for it, and it was their ability to change his mind that really revived Apple. Although Jobs knew how to “think different,” it was his team that did much of the rethinking. کانال خلاصه کتاب (https://t.me/luminous_bookclub) کانال موزیک (https://t.me/luminous_music) کانال مکالمات روزمره (https://t.me/foroughpapi) پیج اینستاگرام: Luminous__english Castbox channel: luminous english 📚هایلایت قسمت 18 کتاب Think Again ✅to be/get trapped in: گیر افتادن در ✅ overconfidence : اعتماد به نفس کاذب ✅ invention : اختراع ✅ conviction : ثبات رای ✅ nowhere : هیچ جا ✅ preference : ترجیح ✅ touchscreen : صفحه لمسی ✅ virtue: فضیلت ✅ preach : موعظه کردن ✅ prosecute : محکوم کردن ✅ get caught up : گیر افتادن ✅ confirmation bias : سوگیری تاییدی ✅ desirability bias: سوگیری مطلوبیت ✅ fall victim to : قربانی چیزی شدن ✅ validation : اعتبار دادن، تایید ✅ iconic : مثال زدنی ✅ capture : گرفتن ✅ politician: سیاستمدار ✅ appeal: جذابیت ✅ abandon : رها کردن ✅ widespread : فراگیر ✅ anonymous : ناشناس ✅ prison : زندان ✅ decelerate: آهسته کردن ✅ accelerate: تسریع کردن ✅ resurrect : احیا کردن ✅ bankruptcy : ورشکستگی ✅ valuable : ارزشمند ✅ renaissance: تولد دوباره ✅ employee : کارمند ✅ revive: احیا کردن ➖➖➖➖➖➖➖➖➖➖➖➖

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