Think Again- Day 19

تکمیل این اپیزود

اگر مهمان یا اسپانسری جا افتاده، از فهرست موجود انتخاب کن یا نام تازه‌ای پیشنهاد بده. پیشنهادها بعد از بررسی مدیر عمومی می‌شوند.

متن منتشرشده توسط پادکستر

توضیحات اپیزود

In 2004, a small group of engineers, designers, and marketers pitched Jobs on turning their hit product, the iPod, into a phone. “Why the f@*& would we want to do that?” Jobs snapped. “That is the dumbest idea I’ve ever heard.” The team had recognized that mobile phones were starting to feature the ability to play music, but Jobs was worried about cannibalizing Apple’s thriving iPod business. He hated cell-phone companies and didn’t want to design products within the constraints that carriers imposed. When his calls dropped or the software crashed, he would sometimes smash his phone to pieces in frustration. In private meetings and on public stages, he swore over and over that he would never make a phone. Yet some of Apple’s engineers were already doing research in that area. They worked together to persuade Jobs that he didn’t know what he didn’t know and urged him to doubt his convictions. It might be possible, they argued, to build a smartphone that everyone would love using—and to get the carriers to do it Apple’s way. Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions of continuity. Although our strategy might evolve, our identity will endure. The engineers who worked closely with Jobs understood that this was one of the best ways to convince him. They assured him that they weren’t trying to turn Apple into a phone company. It would remain a computer company—they were just taking their existing products and adding a phone on the side. Apple was already putting twenty thousand songs in your pocket, so why wouldn’t they put everything else in your pocket, too? They needed to rethink their technology, but they would preserve their DNA. After six months of discussion, Jobs finally became curious enough to give the effort his blessing, and two different teams were off to the races in an experiment to test whether they should add calling capabilities to the iPod or turn the Mac into a miniature tablet that doubled as a phone. Just four years after it launched, the iPhone accounted for half of Apple’s revenue. The iPhone represented a dramatic leap in rethinking the smartphone. Since its inception, smartphone innovation has been much more incremental, with different sizes and shapes, better cameras, and longer battery life, but few fundamental changes to the purpose or user experience. Looking back, if Mike Lazaridis had been more open to rethinking his pet product, would BlackBerry and Apple have compelled each other to reimagine the smartphone multiple times by now? The curse of knowledge is that it closes our minds to what we don’t know. Good judgment depends on having the skill—and the will—to open our minds. I’m pretty confident that in life, rethinking is an increasingly important habit. Of course, I might be wrong. If I am, I’ll be quick to think again. کانال خلاصه کتاب (https://t.me/luminous_bookclub) کانال موزیک (https://t.me/luminous_music) کانال مکالمات روزمره (https://t.me/foroughpapi) پیج اینستاگرام: Luminous__english Castbox channel: luminous english 📚هایلایت قسمت 19 کتاب Think Again ✅ pitch some one on doing sth: کسی را ترغیب به انجام کاری کردن ✅ turn into: تبدیل کردن ✅ snap at sb: سر کسی داد زدن ✅ dumbest : احمقانه ترین ✅ feature: نشان دادن ، ارائه دادن ✅ ability : توانایی ✅ worried about : نگران در مورد ✅ cannibalizing : هم نوع خواری ✅ thriving : موفق ✅ constraints : محدودیت ها ✅ impose: تحمیل کردن ✅ crash: هنگ کردن ✅ frustration : ناکامی ✅ public : عمومی ✅ swore: گذشته فعل swear قسم خوردن ✅ urge sb to do sth: با اصرار انجام کاری را از کسی خواستن ✅ conviction : اعتقاد محکم ✅ argue: بحث کردن، گفتن، استدلال کردن ✅ reinforce : تاکید کردن ✅ compelling : قانع کننده ✅ continuity : تداوم ✅ evolve : تکامل پیدا کردن ✅ identity : هویت ✅ endure : تاب آوردن ✅ assure: اطمینان دادن ✅ existing : موجود ✅ curious : کنجکاو ✅ account for : تشکیل دادن ✅ dramatic leap: جهش بزرگ ✅ inception : آغاز ✅ Innovation: نو آوری ✅ incremental : افزایشی ✅ compel: وادار کردن ✅ increasingly : بطور فزاینده ➖➖➖➖➖➖➖➖➖➖➖➖

نظرها