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A few years later, I had a chance to test that approach. During a keynote speech on creativity, I cited evidence that Beethoven and Mozart didn’t have higher hit rates than some of their peers; they generated a larger volume of work, which gave them more shots at greatness. A member of the audience interrupted. “Bullsh*t!” he shouted. “You’re disrespecting the great masters of music. You’re totally ignorant—you don’t know what you’re talking about!” Instead of reacting right then, I waited a few minutes until a scheduled break and then made my way to my heckler. Me: You’re welcome to disagree with the data, but I don’t think that’s a respectful way to express your opinion. It’s not how I was trained to have an intellectual debate. Were you? Music man: Well, no . . . I just think you’re wrong. Me: It’s not my opinion—it’s the independent finding of two different social scientists. What evidence would change your mind? Music man: I don’t believe you can quantify a musician’s greatness, but I’d like to see the research. When I sent him the study, he responded with an apology. I don’t know if I succeeded in changing his mind, but I had done a better job of opening it. When someone becomes hostile, if you respond by viewing the argument as a war, you can either attack or retreat. If instead you treat it as a dance, you have another option—you can sidestep. Having a conversation about the conversation shifts attention away from the substance of the disagreement and toward the process for having a dialogue. The more anger and hostility the other person expresses, the more curiosity and interest you show. When someone is losing control, your tranquility is a sign of strength. It takes the wind out of their emotional sails. It’s pretty rare for someone to respond by screaming “SCREAMING IS MY PREFERRED MODE OF COMMUNICATION!” This is a fifth move that expert negotiators made more often than average negotiators. They were more likely to comment on their feelings about the process and test their understanding of the other side’s feelings: I’m disappointed in the way this discussion has unfolded—are you frustrated with it? I was hoping you’d see this proposal as fair—do I understand correctly that you don’t see any merit in this approach at all? Honestly, I’m a little confused by your reaction to my data—if you don’t value the kind of work I do, why did you hire me? In a heated argument, you can always stop and ask, “What evidence would change your mind?” If the answer is “nothing,” then there’s no point in continuing the debate. You can lead a horse to water, but you can’t make it think. کانال خلاصه کتاب (https://t.me/luminous_bookclub) کانال موزیک (https://t.me/luminous_music) کانال مکالمات روزمره (https://t.me/foroughpapi) 📱 پیج اینستاگرام: Luminous__english 📚هایلایت قسمت 77 کتاب Think Again ✅ Keynote speech: An important speech, often at the start of a conference, سخنرانی اصلی ✅ Hit rates: Success frequency or probability, نرخ موفقیت ✅ Generate a larger volume: Produce more quantity, تولید حجم بیشتر ✅ Shots at greatness: Opportunities to succeed greatly, شانس رسیدن به عظمت ✅ Heckler: Someone who interrupts or criticizes publicly, مزاحم/اعتراضکننده ✅ Disrespectful way: A manner lacking respect, به شکل بیاحترامی ✅ Intellectual debate: Reasoned and logical argument, بحث عقلانی/فکری ✅ Independent finding: Result from unbiased research, یافته مستقل ✅ Quantify greatness: Measure quality or excellence numerically, سنجش عظمت ✅ Hostile: Aggressive or unfriendly, خصمانه ✅ Attack or retreat: React aggressively or withdraw, حمله کردن یا عقبنشینی ✅ Treat it as a dance: Approach carefully or strategically, برخورد هوشمندانه ✅ Sidestep: Avoid confrontation or direct response, کنار زدن/دوری کردن ✅ Shift attention away: Redirect focus, منحرف کردن توجه ✅ Tranquility is a sign of strength: Calmness shows power, آرامش نشانه قدرت است ✅ Emotional sails: Metaphor for someone’s emotions driving their behavior, بادبان احساسی ✅ Expert negotiators: Skilled people in negotiation, مذاکرهکنندگان حرفهای ✅ Comment on their feelings: Talk about emotions during discussion, اظهار نظر درباره احساسات ✅ Test understanding: Check if you correctly interpret someone’s view, بررسی فهمیدن ✅ Heated argument: Strong or intense disagreement, بحث داغ ✅ Lead a horse to water: You can give someone an opportunity, but can’t force them to act, میتوان اسب را به آب برد اما نمیتوان آن را وادار به نوشیدن کرد ✅ Value : Appreciate or recognize: ارزش قائل شدن
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