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کاور Think Again-Day96
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Think Again-Day96

۸ مرداد ۱۴۰۵ · 24 دقیقه

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The results were often disappointing. In a pair of experiments in Germany, introducing people to the research on vaccine safety backfired: they ended up seeing vaccines as riskier. Similarly, when Americans read accounts of the dangers of measles, saw pictures of children suffering from it, or learned of an infant who nearly died from it, their interest in vaccination didn’t rise at all. And when they were informed that there was no evidence that the measles vaccine causes autism, those who already had concerns actually became less interested in vaccinating. It seemed that no logical argument or data-driven explanation could shake their conviction that vaccines were unsafe. This is a common problem in persuasion: what doesn’t sway us can make our beliefs stronger. Much like a vaccine inoculates our physical immune system against a virus, the act of resistance fortifies our psychological immune system. Refuting a point of view produces antibodies against future influence attempts. We become more certain of our opinions and less curious about alternative views. Counterarguments no longer surprise us or stump us—we have our rebuttals ready. Marie-Hélène Étienne-Rousseau had been through that journey. Visits to the doctor with her older kids followed a familiar script. The doctor extolled the benefits of vaccines, warned her about the risks of refusing them, and stuck to generic messaging instead of engaging with her particular questions. The whole experience reeked of condescension. Marie-Hélène felt as if she were being attacked, “as if she were accusing me of wanting my kids to get sick. As if I were a bad mother.” When tiny Tobie was finally cleared to leave after five months in the hospital, he was still extremely vulnerable. The nurses knew it was their last chance to have him vaccinated, so they called in a vaccine whisperer—a local doctor with a radical approach for helping young parents rethink their resistance to immunizations. He didn’t preach to parents or prosecute them. He didn’t get political. He put on his scientist hat and interviewed them backfire badly = نتیجه‌ی کاملاً معکوس دادن end up doing something = در نهایت کاری را انجام دادن have concerns about something = درباره چیزی نگرانی داشتن shake someone's conviction/confidence = اعتقاد یا اعتمادبه‌نفس کسی را متزلزل کردن sway public opinion = افکار عمومی را تغییر دادن be curious about = نسبت به چیزی کنجکاو بودن alternative views = دیدگاه‌های جایگزین refute an argument = یک استدلال را رد کردن present a logical argument = یک استدلال منطقی ارائه دادن have a rebuttal ready = پاسخ ردکننده را از قبل آماده داشتن go through a difficult experience = از یک تجربه سخت عبور کردن follow a familiar script = طبق روال همیشگی پیش رفتن extol the benefits of something = از مزایای چیزی بسیار تعریف کردن stick to generic messaging = به پیام‌های کلی و از پیش آماده بسنده کردن engage with someone's questions = به سؤال‌های کسی واقعاً پرداختن reek of condescension = بوی تحقیر و از بالا به پایین نگاه کردن دادن be cleared to leave = اجازه ترخیص یا رفتن گرفتن call in an expert = از یک متخصص کمک خواستن rethink one's resistance = مقاومت خود را دوباره ارزیابی کردن get political = بحث را سیاسی کردن put on your scientist hat = با ذهنیت علمی و بی‌طرفانه به موضوع نگاه کردن

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